The wording for a new client's message schedule (confirmation, reminder, thank-you, rebook), for your booking system to send

A new client gets a confirmation, a reminder, a thank-you and a nudge to rebook, and writing each one in your own voice is the kind of job that gets skipped. Four short messages written once, in your voice, can be loaded into your booking system or messaging app so they go out the same way every time. The assistant writes the wording only: your system sends it and merges the name, so the assistant never sees a client.

You will need: your booking system's message templates or your messaging app, a short "Salon facts" document of your own (opening hours, how long each service takes, and your deposit and cancellation policy in your own words; job 3 builds a full one)

Works with: any chat assistant that can read one document and write drafts. Check your tool's current features. It sends nothing, and needs no connection to your booking system.

Set it up

1. Decide the schedule for yourself: a confirmation when a booking is made, a reminder the day before, a thank-you after the visit, and a rebook nudge after the number of weeks that suits your services.
2. Have the assistant write each message in your voice, 30 to 50 words, using only the placeholders [CLIENT FIRST NAME], [DATE], [TIME], [STYLIST FIRST NAME], [BOOKING LINK] and [YOUR POLICY WORDING] (copied from your own booking policy).
3. Decide which messages are only information and which ask the client to do something. A confirmation and a reminder that only give the appointment facts are service messages. A thank-you that also asks for a review, and a rebook nudge, go further and may count as marketing, which has its own consent rules; the ICO page in the UK notes explains both.
4. Load the messages into your booking system's templates, or your messaging app, yourself. Turn on a message that may be marketing only for clients who have agreed to receive it, or who fit the rules for your own previous customers, and make sure each one has a way to opt out.
5. Book a test appointment for yourself and read each message as it arrives.
6. After a month, check how many clients rebooked and whether anyone complained, and edit the wording, not the rules.

The instructions to give your agent

I am a UK hairdresser. From the "Salon facts" document below, write four short messages in my voice, each 30 to 50 words: (1) booking confirmation; (2) reminder the day before; (3) thank-you after the visit; (4) a gentle nudge to rebook. Use only these placeholders: [CLIENT FIRST NAME], [DATE], [TIME], [STYLIST FIRST NAME], [BOOKING LINK] and [YOUR POLICY WORDING]. Keep messages 1 and 2 to the appointment facts only. Do not add offers, discounts or any claim about results. Do not give any advice about allergies, skin, colour or aftercare. Do not include any client's details. Do not send anything.