Job 5 of 17 · Outline

Write a "how we work" page that answers cowboy worries

The problem

Roofing has a reputation problem. A page saying exactly how you quote, take payment and guarantee work wins the careful customers.

What AI does

AI drafts a plain page on how you work, from the real practices, insurance and warranties you list, to answer worries about cowboy roofers. You remove anything you can't prove before publishing.

Time

Time: 30 minutesTools: ChatGPT, Google Business Profile

The steps, in short

  1. Note how you really work, with your insurance, memberships and warranties.
  2. Have AI draft a plain, confident page from that list.
  3. Delete anything you can't back up.
  4. Publish it and use it to inform your business profile.

A short sample prompt

I run a roofing business in [nation]. Draft a plain, confident page explaining how I work, using only these facts: [the facts you can prove about how you work]. No hype and no claims beyond my list.

In the full playbook

  • 4 steps in full
  • The exact prompt to copy
  • A check-before-you-send list (3 points)
  • UK notes with official sources
The full playbook

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