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Pitch direct clients in your specialism
Direct clients usually pay better than agencies, but generic pitches get ignored. A short, sector-specific pitch with one real example gets replies. A cold pitch is also marketing, so it has to name you, give a way to opt out and go only to addresses you can lawfully email.
Time: 15 minutesTool cost: you can start with a free AI tool
Steps
- Pick five to ten organisations in your specialism that publish in your source language and sell into your target market. Note what each one publishes, such as product sheets, a blog or press releases, and the role that would buy translation, such as the export or marketing manager.
- Check whether each address belongs to a company or to a sole trader or partnership, because the marketing rules differ (see UK notes). Leave out anyone you cannot lawfully email.
- Example (made up, for illustration only): a Spanish into English translator who specialises in wine finds a fictional producer, Bodega Ejemplo, whose export page is only in Spanish. She offers to translate its tasting notes and links one sample she translated for her own portfolio, not for a client.
- Run the prompt below. Then write the first line yourself for each organisation, about something specific on its website.
- Send from your own email with your name, contact address and a one-line way to opt out. Log the date, and never email again anyone who asks you to stop.
- If there is no reply, follow up once after about two weeks, then stop.
The exact prompt
Write a short pitch email (under 120 words) from [MY NAME], a freelance [SOURCE LANGUAGE] into [TARGET LANGUAGE] translator specialising in [SPECIALISM], to the [ROLE] at a [TYPE OF ORGANISATION]. Structure: 1. Leave the first line as [MY PERSONAL OPENING LINE]. 2. One sentence on what I translate and for whom. 3. One sentence on this example of my work, which is real and not confidential: [EXAMPLE AND LINK]. 4. A clear next step: [WHAT I OFFER, FOR EXAMPLE A 15-MINUTE CALL]. 5. Sign-off with [MY NAME], [CONTACT ADDRESS] and this line: If you would rather not hear from me again, reply and I will not contact you again. Also suggest three subject lines of under 8 words. Do not invent clients, results, qualifications or prices. No hype, and no claims about machine translation.
✓ Check before you send
- The first line is yours and specific to this organisation.
- The example is real, yours to share and not confidential.
- You checked whether each address is a company, sole trader or partnership, and that you can lawfully email it.
- Your name, contact address and a simple way to opt out are in every email.
- Anyone who opted out is on your do-not-contact list.
UK notes extra
- UK (PECR): a cold pitch by email is likely to count as direct marketing. The ICO says “You can send marketing emails or texts to companies.” It also says “Sole traders and some partnerships are treated as individuals”, so for them you need their specific consent, or the soft opt-in (an existing customer, a similar service, and a clear chance to opt out when you took their details and in every message). The ICO also says it is good practice to keep a “do not email or text” list of any companies that object. ICO: electronic mail marketing (UK; PECR; the ICO page says the guidance is under review and may change).
- UK: the ICO says “You must not disguise or conceal your identity, and you must provide a valid contact address so they can opt out or unsubscribe.” ICO: electronic mail marketing (UK; PECR; the ICO page says the guidance is under review and may change).
Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑