Job 15 of 16 · Outline

Reply when a customer says another tree surgeon quoted less

The problem

A cheaper quote may leave out the stump, the waste, the insurance or the consent paperwork. A calm reply that asks what the other quote covers and explains what yours includes lets the customer compare like for like, and keeps the door open if they choose the other firm.

What AI does

AI drafts a calm reply that asks what the other quote includes and sets out what yours covers, so the customer can compare like for like.

Time

Time: About 10 minutesTools: ChatGPT, Gemini

The steps, in short

  1. Find out what the other quote covers.
  2. List where your quote differs.
  3. Decide beforehand whether your price can move.
  4. Have AI draft the reply, then send it and let the customer choose.

A short sample prompt

A customer says another firm quoted less for [job]. Write a calm, friendly reply that asks what their other quote includes and lists what mine covers: [what's included]. No criticism of the other firm.

In the full playbook

  • 5 steps in full
  • The exact prompt to copy
  • A check-before-you-send list (3 points)
  • UK notes with official sources
The full playbook

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