Job 10 of 10 · Outline

Draft a polite message asking a client to evidence or change a claim you are not comfortable writing

The problem

In the ProCopywriters survey, 13% of respondents had been asked to write misleading or unethical copy in the past year, and 23% of those wrote it anyway. Saying no to a client is hard when the relationship matters and you are not sure of the rules. AI can draft a calm message from your own note of the claim and your position that asks the client for the evidence behind it, or proposes the claim is left out, and a record of the exchange. It does not decide whether a claim is misleading, unlawful or breaches the CAP Code: the ASA's guidance and your own judgement do, and a solicitor can advise on a serious case.

What AI does

AI drafts a calm, professional message asking a client for evidence for a claim, or to change it, based on your own note and decision. It never says the claim is unlawful or misleading; you check the official ASA guidance and take advice if you are unsure (UK).

Time

Time: About 20 minutesTools: ChatGPT, Gemini

The steps, in short

  1. Note the claim and your concern about it, in one neutral line.
  2. Read the ASA's guidance on misleading claims and decide what you will ask for.
  3. Have AI draft a calm message from your note and decision.
  4. Remove any accusation, send it, and hold the claim until you are satisfied with the evidence.

A short sample prompt

A client wants me to include [CLAIM], and I'm uneasy because [your reason]. I've decided to [ask for evidence, suggest new wording, or decline that part]. Draft a calm, professional message to [CLIENT CONTACT] that does not accuse them of anything.

In the full playbook

  • 6 steps in full
  • The exact prompt to copy
  • A check-before-you-send list (5 points)
  • UK notes with official sources
The full playbook

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