AI by NicheJob 2 of 6ChatGPTClaude
Plan the marketing for each show and draft the copy, using only facts you have confirmed
The booker of The Cluny in Newcastle told a booking agency’s series in October 2026 that audiences buy tickets much later than they used to, and that “you need a proper advertising plan for every show”. For a room that puts on shows week after week, that is a plan and a set of posts for each one. A countdown table from the announcement back from the show date, and copy variants for the listing, social posts, poster and mailing list that use only the facts you have confirmed, means each show starts from a template instead of a blank page. The AI works from placeholders only. It never sees an act name before you have confirmed the show or announced it, and it never adds a claim such as “sold out” or “last tickets”. You and the act’s agent decide the billing, the wording about the act and which claims are true, and a named person checks the final copy against your ticketing page.
Time: About an hour once, then 20 minutes per showTool cost: you can start with a free AI tool
Steps
- In your own sheet, list each show with these columns: act confirmed in writing (yes or no, and the date); announcement date and billing wording agreed with the agent (yes or no); ticket price and on-sale date; doors; age limit; ticket link; support acts confirmed. Only a show with yes in the first two columns goes into a plan.
- Decide the plan yourself: the announcement date, the on-sale date, the reminder dates, the week-of-show posts and the day-of post, which channels each goes on, and who approves each one.
- Run the prompt below with the show date and on-sale date and the acts left as [ACT] and [SUPPORT]. Do not type an act name or a price into the AI tool. You get a countdown table and four copy variants.
- In your own document, replace each placeholder with the confirmed fact. Check names and spelling against what the agent supplied, price, doors, age limit and link against your ticketing page, and delete any claim you cannot prove from your own records.
- Schedule the posts in your own channels. After the show, note in the sheet which posts you actually made, so the next plan starts from a real record.
The exact prompt
Write the following for a UK live music venue that is promoting a show on [SHOW DATE] with tickets on sale from [ON-SALE DATE]. 1. A countdown table with columns: days before the show, date, channel (social, listing sites, mailing list, poster), what goes out, who approves, done. Add rows from the announcement to the day of the show, using placeholders only, such as [ACT] and [SUPPORT]. 2. Four copy variants for the show, using only these placeholders: [ACT], [SUPPORT], [VENUE], [SHOW DATE], [DOORS], [AGE LIMIT], [TICKET PRICE], [TICKET LINK], [FACTS ABOUT THE ACT SUPPLIED BY THE AGENT]. Write a listing of under 60 words; two social posts of under 40 words each (one announcement, one reminder); poster text with a headline and three lines; and a mailing-list email of under 120 words with a subject line. Do not describe the act or the music. Do not use “sold out”, “last tickets”, “only a few left” or any claim about sales, awards, reviews or “first time”. Where a claim might be wanted write [CLAIM FOR THE VENUE TO CHECK OR LEAVE OUT]. Do not suggest a billing order or the size of any name. RULES FOR THIS CHAT: I will give you only my own venue wording, headings and dates that I have typed in. I will not give you, and you must not ask for, any artist, agent, manager, promoter, ticket-buyer or staff name, email address, phone number or address, any bank or payment detail, any fee, split, deposit or contract term, any song title, writer or set list, any ticket-sale, door or invoice figure, or any licence number. Use the blanks in square brackets exactly as I give them. Do not invent fees, dates, figures, availability, terms, or facts about any act or any licence, and do not say what is standard, usual, owed or legal. Do not give legal, licensing, PRS, tax or accounting advice, and do not do any arithmetic: leave calculation cells empty. Where something is missing write [FOR THE VENUE TO COMPLETE]. Everything you write is a draft that a named person will check before anything is sent.
✓ Check before you send
- Every act named in the final copy is confirmed in writing and cleared for announcement by the agent; no act name was typed into the AI tool before it was public.
- The billing order and the wording about each act match what was agreed or what the agent supplied.
- Price, doors, age limit, date and ticket link match your ticketing page on the day each post goes out.
- Any claim such as sold out, last tickets or first time was checked by you against your own records, or left out.
- A named person approved each post, and you checked who may receive the mailing-list email and how people opt out before it was sent.
UK notes extra
- The Cluny booker’s words are from an interview in a booking agency’s own series (October 2026): a practitioner’s view inside agency marketing, not a rule about how to promote a show. Midnight Mango: Q&A with Ross Lewis, The Cluny, Newcastle (8 October 2026; a booker interviewed in a booking agency’s own series, so a practitioner view inside agency marketing).
- UK: if you send promotional emails to a mailing list, the ICO has a guide to electronic mail marketing under PECR. This job states no marketing rule: read the guide, or ask the ICO or your adviser, before you send. ICO: electronic mail marketing (UK; PECR).
- Jurisdiction: the venue wording in this job works anywhere. Items marked UK are UK rules or UK practice guidance. If your venue is outside the UK, the collecting society, licensing, personal data and marketing rules will differ: ask a local adviser, and do not rely on this page for them.
Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑