Job 13 of 19 · Outline

Work out whether a paid lead site is worth it, from your own numbers

The problem

Lead sites and directories cost a monthly fee whether the leads turn into work or not. A quick sum from your own figures tells you the real cost per job.

What AI does

AI works through your own figures for a paid lead site to show what each lead and each won job really costs you. It names and rates no company, and the decision is yours.

Time

Time: About 15 minutesTools: ChatGPT, Google Sheets

The steps, in short

  1. Gather a few months of real figures: fees, leads, quotes and jobs won.
  2. Have AI work out the costs and show its working.
  3. Redo the key sum yourself and compare it with your other sources of work.
  4. Check the contract's notice terms before you change anything.

A short sample prompt

Here are my figures for a paid lead site over [number] months: [fees, leads, quotes, jobs won, average profit]. Work out what each lead and each won job costs me, with the working shown, and add no outside figures.

In the full playbook

  • 4 steps in full
  • The exact prompt to copy
  • A check-before-you-send list (3 points)
  • UK notes with official sources
The full playbook

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