Reply to "can you do it cheaper?" without dropping your price
"Can you do it cheaper?" arrives on most wedding enquiries, and dropping your price trains people to haggle. A reply that explains what's included and offers a smaller package keeps the booking and your rate.
Steps
- Copy the enquiry and note exactly what they asked for and their date.
- Write down what your full package includes and a genuinely smaller option you're happy to offer (fewer hours, no ceremony audio, no lighting).
- Run the prompt below.
- Read it aloud: it should sound like you, warm and not defensive.
- Send from your usual email or booking app and log the enquiry so you can follow up.
The exact prompt
A couple asked if I can lower my price of [£] for their [wedding / party] on [date]. My full package includes: [list]. A smaller option I can offer: [details, price]. Write a friendly reply (under 120 words): thank them, briefly explain what's included and why, and offer the smaller option instead of a discount. End with an easy next step. Never criticise other DJs or the couple's budget.
✓ Check before you send
- The smaller option is something you'd actually deliver at that price.
- Prices match your current rate card.
- There is no criticism of cheaper DJs or of the couple's budget.