Reply when a budget doesn't match the wishlist
Couples often send a Pinterest board with a budget a fraction of what it would cost. A kind reply with real options keeps the booking instead of losing it to silence.
Steps
- Price the wishlist roughly with your pricing sheet so you know the gap.
- Work out two or three options that fit their budget (fewer table pieces, seasonal flowers, repurposing ceremony flowers).
- Run the prompt below.
- Check every option is priced and deliverable.
- Send it and offer a short call.
The exact prompt
A couple's budget is [£] but their wishlist [summary] would cost about [£]. Options I can offer: [option 1 + price], [option 2 + price], [option 3 + price]. My minimum wedding spend is [£] (mention only if relevant). Write a warm reply (under 150 words): thank them, gently explain the gap, offer the options, suggest a call. Never make them feel judged.
✓ Check before you send
- Every option is priced with your sheet.
- The tone never makes them feel judged.
- Your minimum spend is mentioned only if it applies.