From the AI playbook for game developers and streamers

New to AI? You don't need to learn anything first. Follow the steps below: open the tool, paste the prompt, fill in the [brackets], then check the result before you use or send it. See also how to use AI at work, for beginners.

Job 6 of 15ChatGPTGemini

Write personalised emails to streamers and creators

Creators get hundreds of generic key requests and ignore most. A short email that shows you've watched their videos gets opened, and gets your game played.

Time: 15 minutesTool cost: you can start with a free AI tool

A free AI chat tool (ChatGPT, Gemini, Copilot or Claude)

Steps

Make a list of 20 creators who play games like yours, noting one specific recent video of each.
Generate Steam keys for review in Steamworks and keep a log of who gets which.
Run the prompt below for each creator.
Check each email mentions something real about their channel.
Send, log it, and follow up once after a week.

The exact prompt

Copy, paste, then fill in the [brackets]

Write a short email (under 120 words) to a creator who plays [genre].
Their recent video I liked: [title and what I liked]. My game: [one-line pitch], release [date], [link].
Offer a Steam key, no strings. Mention they should disclose the free key per UK advertising rules if they cover it.
Friendly, no pressure.

✓ Check before you send

Every detail about the creator is true.
There's no pressure for positive coverage.
You mention that they should disclose free keys under ASA rules.

UK notes extra

ASA: influencers' guide.

Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑

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See all 15 jobs in the game developers and streamers playbook →

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