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From the AI playbook for game developers and streamers

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Job 1 of 15ChatGPTClaude

Write Steam store page copy that sells your actual game

Your store page converts wishlists. Clear, specific copy about what players actually do beats vague hype.

Time: 1 hourTool cost: you can start with a free AI tool

A free AI chat tool

Steps

  1. Write down the core loop, features, genre, comparable games, and what makes yours different, in your own words.
  2. Run the prompt below.
  3. Rewrite in your voice and check every feature is in the build.
  4. Test it on a few players: can they say what the game is after 10 seconds?

The exact prompt

Copy, paste, then fill in the [brackets]
Write Steam store page copy for my indie game.
Facts: [genre, core loop, key features that exist in the build, setting, length, platforms, comparable games].
Output: a short description (under 300 characters), an "About this game" section with 3 feature headers and 2-3 lines each, and 5 tag suggestions.
Specific, not hype. Don't promise features that aren't in my facts ("procedurally infinite", "hundreds of hours") unless I've said so.

✓ Check before you send

  • Every feature is in the game.
  • Screenshots and trailer match the copy.
  • AI use in the copy or assets is disclosed if Steam requires it.

UK notes extra

  • Steam asks developers to disclose AI-generated content that ships with the game or appears in store and marketing materials (not AI tools used only for efficiency). Steamworks: Content Survey.
Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑

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See all 15 jobs in the game developers and streamers playbook →

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