Game developers & streamers playbook · 15 jobs

AI for indie game developers and streamers: 15 jobs to hand to AI this week

Players notice and often dislike AI-generated game content, and platforms ask you to disclose it. These jobs keep AI on the business side, which is marketing, devlogs and community, while the game stays yours.

Job 1 of 15ChatGPTClaude

Write Steam store page copy that sells your actual game

Your store page converts wishlists. Clear, specific copy about what players actually do beats vague hype.

Time: 1 hourCost: free tools work

A free AI chat tool

Steps

  1. Write down the core loop, features, genre, comparable games, and what makes yours different, in your own words.
  2. Run the prompt below.
  3. Rewrite in your voice and check every feature is in the build.
  4. Test it on a few players: can they say what the game is after 10 seconds?

The exact prompt

Copy, paste, then fill in the [brackets]
Write Steam store page copy for my indie game.
Facts: [genre, core loop, key features that exist in the build, setting, length, platforms, comparable games].
Output: a short description (under 300 characters), an "About this game" section with 3 feature headers and 2-3 lines each, and 5 tag suggestions.
Specific, not hype. Don't promise features that aren't in my facts ("procedurally infinite", "hundreds of hours") unless I've said so.

✓ Check before you send

  • Every feature is in the game.
  • Screenshots and trailer match the copy.
  • AI use in the copy or assets is disclosed if Steam requires it.

UK notes extra

  • Steam asks developers to disclose AI-generated content that ships with the game or appears in store and marketing materials (not AI tools used only for efficiency). Steamworks: Content Survey.
Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑
Job 6 of 15ChatGPTGemini

Write personalised emails to streamers and creators

Creators get hundreds of generic key requests and ignore most. A short email that shows you've watched their videos gets opened, and gets your game played.

Time: 15 minutesCost: free tools work

A free AI chat tool (ChatGPT, Gemini, Copilot or Claude)

Steps

  1. Make a list of 20 creators who play games like yours, noting one specific recent video of each.
  2. Generate Steam keys for review in Steamworks and keep a log of who gets which.
  3. Run the prompt below for each creator.
  4. Check each email mentions something real about their channel.
  5. Send, log it, and follow up once after a week.

The exact prompt

Copy, paste, then fill in the [brackets]
Write a short email (under 120 words) to a creator who plays [genre].
Their recent video I liked: [title and what I liked]. My game: [one-line pitch], release [date], [link].
Offer a Steam key, no strings. Mention they should disclose the free key per UK advertising rules if they cover it.
Friendly, no pressure.

✓ Check before you send

  • Every detail about the creator is true.
  • There's no pressure for positive coverage.
  • You mention that they should disclose free keys under ASA rules.

UK notes extra

Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑
Job 12 of 15ChatGPTGemini

Make a zero-budget marketing plan

Most solo devs have time but no money, and marketing gets dropped when crunch hits. A weekly plan with small, steady tasks keeps wishlists growing.

Time: 15 minutesCost: free tools work

A free AI chat tool (ChatGPT, Gemini, Copilot or Claude)

Steps

  1. Note your release date and realistic hours per week for marketing.
  2. Run the prompt below.
  3. Put the weekly tasks in your calendar as recurring blocks.
  4. Track wishlists weekly in Steamworks to see what works.
  5. Review the plan monthly and drop what isn't working.

The exact prompt

Copy, paste, then fill in the [brackets]
Make a 12-week zero-budget marketing plan for my game.
Genre: [x]. Release: [date]. Hours per week: [n].
Include: devlogs, short clips, communities (Reddit, Discord), creator outreach, festivals, store page updates.
Table by week. Realistic, no paid ads.

✓ Check before you send

  • The plan fits your real hours.
  • Everything is free.
  • Any creator or ad content follows ASA rules.

UK notes extra

Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑

12 more jobs in the full game developers & streamers playbook

Here is what each one covers. Open any job to see what is inside.

The full playbook

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Questions game developers & streamers ask

Do I need to disclose AI on Steam?

If AI-generated content ships with the game or appears in store or marketing materials, Steam asks you to disclose it. AI tools used only for development efficiency, like coding assistants, don't need disclosing.

Which AI tool is free?

The free plans of ChatGPT, Gemini, Copilot and Claude handle store copy, devlogs and patch notes.

Will players hate that I used AI?

Many players dislike AI-generated art and writing in games. Using AI for marketing drafts and admin is far less contentious, and being honest in your disclosure builds trust.

Privacy tip: don't paste customers' full names, addresses or other personal details into AI tools unless you need to and you've checked the tool's privacy settings.