Plan how to get and keep pub gigs
Pub gigs come from walking in, emailing and getting re-booked. A plan makes it routine instead of random. Having the walk-in pitch, the follow-up email and the re-booking ask ready means every manager gets the same clear facts: what you play, for how long and for what fee.
Steps
- List pubs within your travel range that already put on live music, with the night they do it and the kind of act. Check their social pages or listings rather than guessing.
- Gather what a manager will want to know: a one-line description of the act, set lengths, your fee, whether you bring your own PA, and one short live video link.
- Example (made up, for illustration only): an acoustic duo lists eight pubs that run Friday or Sunday music. The plan has them visit two pubs a week on quiet afternoons, email only the managers who asked for details, and ask for a date there and then after each gig.
- Run the prompt below and put each visit and follow-up in your calendar.
- Visit at a quiet time to talk to the manager. Send the follow-up only to a manager who asked for it or to an address you can lawfully email (see UK notes).
- After each gig, thank the manager, ask for a date, and log the answer.
The exact prompt
Make a 4-week plan for [ACT NAME], a [GENRE AND LINE-UP] act, to get and keep pub gigs in [AREA]. Facts: set lengths [ ], fee [£], PA [OWN / VENUE’S], video [LINK]. Time available: [HOURS] per week. Pubs on my list: [NUMBER]. Include: (1) a weekly schedule of visits and follow-ups; (2) a 30-second walk-in pitch for a manager; (3) a follow-up email of under 100 words with my name, phone number and a line saying I will not email again if they would rather not hear from me; (4) what to say on the night to re-book. Use only my facts. Do not invent crowd numbers, reviews or past venues.
✓ Check before you send
- The pubs on your list are real and already put on live music.
- Every fact in the pitch and email, including the fee, is true.
- Follow-up emails go only where you can lawfully send them, with an opt-out line.
- You asked to re-book after every gig and logged the answer.
UK notes extra
- UK (PECR): a follow-up email pitching your act is likely to count as direct marketing. The ICO says “You can send marketing emails or texts to companies.” but “Sole traders and some partnerships are treated as individuals”, so they need to have agreed to hear from you, or be a past customer under the soft opt-in (they booked you before, and you gave them a clear chance to opt out then and in every message). Every email needs a way to opt out. A pub may be run by a company or by a sole trader or partnership: if you are not sure, email only a manager who asked you to. ICO: electronic mail marketing (UK; PECR; the ICO page says the guidance is under review and may change).
- UK: for fees, contracts and live work, see the Musicians’ Union. Musicians’ Union (UK trade union for musicians).