Write a short, personal booking pitch
Promoters delete long, generic mass emails. Three tight sentences with real numbers and one good link get replies. Naming the venue’s own night, and a draw figure you can back up, shows you have done your homework.
Steps
- Research the venue: which nights it runs, who books them, and two or three acts booked recently that share your audience.
- Gather your real draw numbers (tickets sold or headcount at recent shows, with the venue and date), your best live video link, one music link and the dates you are free.
- Example (made up, for illustration only): an indie four-piece writes to the booker of a small venue’s Thursday new-music night. The email names an act the night booked last month, gives the paid headcount at their last hometown show with its date, and offers three dates.
- Run the prompt below, then cut any sentence that isn’t essential.
- Send it from your band email to the booking address the venue publishes, with your name, phone number and an opt-out line (see UK notes).
- Log it in a spreadsheet, and follow up once after about ten days if there is no reply.
The exact prompt
Write a booking email of under 100 words from [ACT NAME] to [BOOKER NAME OR ROLE] at [VENUE OR PROMOTER]. Line 1: mention [SPECIFIC NIGHT OR RECENT ACT THEY BOOKED] and why we fit. Line 2: who we are in one line: [GENRE, LINE-UP, HOME TOWN]. Line 3: our draw, using only these real figures: [TICKETS OR HEADCOUNT, VENUE, DATE]. Then: links [LIVE VIDEO] and [MUSIC], dates we are free [DATES], my name and phone number, and a short line offering not to email again. Add a subject line of under 10 words that names the night and a date. No hype words, no claims I have not given you, and no attachments.
✓ Check before you send
- Every fact is true, especially draw numbers, and you can say where and when each figure came from.
- It’s personalised for this venue and night.
- The links work and open without a log-in.
- It goes to the venue’s published booking address, with your name, contact details and an opt-out line.
UK notes extra
- UK (PECR): a booking pitch to a venue is likely to count as direct marketing. The ICO says “You must not disguise or conceal your identity, and you must provide a valid contact address so they can opt out or unsubscribe.” It also says “Sole traders and some partnerships are treated as individuals”, so a venue run that way needs to have agreed to hear from you, or be a past customer under the soft opt-in (it booked you before, and you gave it a clear chance to opt out then and in every message). ICO: electronic mail marketing (UK; PECR; the ICO page says the guidance is under review and may change).
- Musicians’ Union (UK trade union for musicians).