Follow up enquiries that went quiet, over 90 days
Many buyers take weeks to decide. A short, spaced set of messages keeps you in mind without pestering. Because later messages mention other cars, they need consent or the soft opt-in, and an opt-out in every message.
Steps
- Decide the timings, for example day 2, 7, 21, 45 and 90, and when the sequence stops.
- Check what each lead agreed to when they enquired: marketing consent, or what you need for the soft opt-in (see UK notes). Only those leads get the later messages.
- Example (made up, for illustration only): a buyer asked about a family estate car that then sold. Day 2 checks whether they found what they needed; day 21 mentions two similar cars now in stock; day 90 asks whether they are still looking. Each message ends with an easy way to opt out.
- Run the prompt below and load the messages into your CRM as templates, with names filled in by the CRM, not the AI tool.
- Stop when someone buys, says no or opts out, and record the opt-out.
- Review replies monthly and remove any message that draws complaints or opt-outs.
The exact prompt
Write five follow-up messages for a [UK] used-car dealer for buyers who enquired but didn't reply: day 2, 7, 21, 45, 90. Each under 60 words, helpful not pushy: check they found what they need, mention similar stock [placeholder], offer a test drive. Leave [NAME], [CAR ASKED ABOUT] and [SIMILAR STOCK] as blanks. Include an easy opt-out line. No fake urgency.
✓ Check before you send
- Only contacts who agreed to marketing, or who fit the soft opt-in, get later messages.
- Opt-outs are honoured.
- No fake urgency.
- The CRM stops the sequence when someone buys or says no.
UK notes extra
- UK (PECR): later messages that mention other stock are likely to count as direct marketing. The ICO says you need specific consent, or the person must be an existing customer who “bought (or negotiated to buy) a similar product or service from you in the past”, where “you gave them a simple way to opt out both when you first collected their details and in every message you have sent”. ICO: electronic mail marketing (UK; PECR; the ICO page says the guidance is under review and may change).