Write an honest, detailed vehicle listing
Buyers are wary. A listing that's specific, including about faults, gets more serious enquiries and fewer comebacks. Giving faults plainly, alongside checked mileage and MOT history, means the advert matches what the buyer finds on the test drive.
Steps
- Gather the facts from the car and its paperwork: make, model, year, mileage, service history, owners, spec, condition notes and known faults.
- Check the MOT history yourself on GOV.UK, and note any advisories that still matter and what was done about them.
- Example (made up, for illustration only): a 2018 hatchback has full service history, a stone chip on the bonnet and an MOT advisory for a worn rear tyre that has since been replaced. The listing gives the history, mentions the chip plainly, and says when the tyre was replaced.
- Run the prompt below with your checked facts.
- Check every spec item against the actual car and its paperwork, not the manufacturer’s brochure.
- Keep a copy of the listing with the vehicle file, so you can show what the buyer was told.
The exact prompt
Write a used car listing for [dealer name]. Facts (verified): [make, model, year, mileage, fuel, gearbox, owners, service history, MOT expiry, MOT advisories and what was done, spec, condition notes, known faults]. Price: [ ]. Warranty: [ ]. Clear, honest [British] English, under 200 words, with a short spec list. Mention the known faults plainly. Don't add features or history that aren't in my facts, and don't call the car perfect, flawless or similar.
✓ Check before you send
- Every spec item is on the actual car.
- Mileage and history are verified.
- Known faults and relevant MOT advisories are disclosed.
- A copy of the listing is in the vehicle file.
UK notes extra
- UK: check the MOT history of any vehicle on GOV.UK before you list it. GOV.UK: check MOT history.
- UK: the CMA explains that misleading omissions include things you do not tell consumers about, or hiding information they need to know. Think about that before leaving a known fault out of a listing. CMA: what businesses need to know about unfair commercial practices.
- ASA: misleading advertising.