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Make a 30-day plan to win your first regular cleaning clients
Getting the first few regular clients can be one of the hardest parts of starting a cleaning business. A daily plan of local posts, referral asks and follow-ups builds a round steadily.
Time: 20 minutes to plan, then 15 minutes a dayTool cost: you can start with a free AI tool
Steps
- Write down your area, services, prices, availability and anything that makes you stand out (insured, own products, same cleaner each week).
- Run the prompt below.
- Do one task a day. Check each group's rules before posting.
- Track where each enquiry came from.
The exact prompt
I run a small [UK] domestic cleaning business in [area]. Services: [list]. Prices from [£]. Availability: [days]. Make a 30-day plan, one task a day under 15 minutes: local Facebook and Nextdoor posts, Google Business Profile updates, asking friends and first clients for referrals, leaflets in [area], and following up quotes. Write 3 local posts (under 100 words each) and a referral message (under 60 words). Only claim what's true: [insured? DBS checked? etc.]. No fake reviews.
✓ Check before you send
- Claims like "insured" or "DBS checked" are true.
- Group rules are followed.
- Referral rewards are real.
UK notes extra
- Advertising claims must be truthful. ASA: the CAP Code.
- Fake reviews are banned. CMA fake reviews guidance.
- UK: the ICO says that “You must not send marketing emails or texts to individuals without specific consent. There is a limited exception for your own previous customers, often called the ‘soft opt-in’.” A referral message sent by email or text is likely to count as direct marketing under PECR: send it only to people who agreed to hear from you, or to past clients under the soft opt-in (they booked a clean with you, and you gave them a clear chance to opt out then and in every message). Every email or text needs a simple way to opt out. ICO: electronic mail marketing (PECR); the ICO says this guidance is under review.
Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑