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From the AI playbook for estate agents

New to AI? You don't need to learn anything first. Follow the steps below: open the tool, paste the prompt, fill in the [brackets], then check the result before you use or send it. See also how to use AI at work, for beginners.

Job 1 of 18ChatGPTClaudeGemini

Draft a listing that includes all the material information

Buyers and renters need tenure, council tax band, costs and known issues up front. A complete, honest listing saves wasted viewings and fall-throughs.

Time: 15 minutes per listingTool cost: you can start with a free AI tool

A free AI chat tool, then your CRM or portal upload (Rightmove, Zoopla, OnTheMarket via your software)

Steps

  1. Gather the facts from the seller's or landlord's property information form, title, EPC and council tax band.
  2. Paste the facts and your viewing notes with the prompt below.
  3. Check every fact against the documents. Delete any adjective you can't justify.
  4. Upload through your CRM and keep a record of where each fact came from.

The exact prompt

Copy, paste, then fill in the [brackets]
Write a property listing for a [UK] [sale / let].
Facts (use only these): [type, beds, baths, rooms with sizes, garden, parking, tenure and lease length/ground rent/service charge if leasehold, council tax band, EPC rating, price/rent, utilities, broadband, known issues, restrictions].
Viewing notes: [paste].
Output: a 1-line headline, 5 key features, a 150-word description, and a separate "Material information" section listing every fact above.
Don't add claims about location, schools, transport times or condition that I haven't given. Write [MISSING] for any material fact I haven't supplied.

✓ Check before you send

  • Every fact matches the source documents. No [MISSING] gaps left.
  • Room sizes and descriptions aren't exaggerated.
  • Known issues are disclosed, not buried.

UK notes extra

  • Trading Standards guidance on material information in property listings: National Trading Standards Estate and Letting Agency Team.
  • Misleading property descriptions can break consumer protection law. GOV.UK: consumer protection rights.
Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑

More AI jobs for estate agents

  • Write sales progression chase emails for solicitors, brokers and buyers
  • Send vendors a weekly update they actually value
  • Turn scattered viewing feedback into clear themes (subscribers)
  • Follow up a valuation with a personal, persuasive letter (subscribers)
  • Answer applicant questions accurately and quickly (subscribers)
  • Send buyers and sellers an update at every milestone, before they ask (subscribers)
  • Turn your progression notes into a one-page chain summary (subscribers)

See all 18 jobs in the estate agents playbook → · AI agent playbooks for estate agents →

The full playbook

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