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Job 7 of 17ChatGPTGoogle Sheets

Turn your costs into two or three clear packages

Pricing is the question photographers agonise over most. Starting from your time and costs, then grouping it into simple packages, makes it easier to explain and to sell.

Time: About an hour onceTool cost: you can start with a free AI tool

A free AI chat tool, then Google Sheets

Steps

List the real time per job (shooting, travel, culling, editing, admin) and your costs (insurance, software, kit, travel).
Run the prompt below. AI does the layout and maths; you choose the prices.
Decide whether to show "starting from" prices on your website. It helps filter enquiries.
Check a few past jobs against the new packages.

The exact prompt

Copy, paste, then fill in the [brackets]

I'm a [UK] [wedding / portrait] photographer. Help me build packages from my numbers.
Yearly costs: [list]. Take-home I want: [£]. Jobs per year I can realistically do: [n].
Hours per job type (shoot, travel, edit, admin): [list].
1. Work out my break-even price per job and per hour.
2. Suggest 2-3 packages using these inclusions: [hours, images, albums, second shooter, etc.], with my prices: [or "suggest based on break-even + X%"].
3. Write a short "starting from" price section for my website (under 100 words).
Show the working. Don't quote market rates.

✓ Check before you send

Every price is one you're happy with and is based on your figures.
Package contents are clear about what's included.
VAT is shown correctly if you're registered.

UK notes extra

Prices shown to consumers must be clear and not misleading. GOV.UK: consumer protection rights.
Self-employed costs and tax basics. GOV.UK: working for yourself.

Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑

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