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Make a plan to keep classes full
Half-empty classes don’t cover room hire, and random posting doesn’t fix it. A simple 4-week plan with steady, small actions does. Emails about your classes are likely to count as marketing, so the plan only emails people who can lawfully hear from you.
Time: 15 minutesTool cost: you can start with a free AI tool
Steps
- Look at attendance for each class over the last four weeks and pick the one or two emptiest. Note the time, place, level and who already comes.
- Write down the hours you can spend each week and the channels you already have: an email list, social accounts, local noticeboards, the venue’s own newsletter.
- Example (made up, for illustration only): a Thursday 7pm beginners class in a village hall is half full. The plan adds one email to students who opted in, two posts a week, posters at the library and community centre, and asking regulars to bring a friend, all within two hours a week.
- Run the prompt below and put each task in your calendar with a date.
- Email only students who agreed to hear from you, or past students under the soft opt-in, with a way to opt out in every email (see UK notes).
- Count attendance again after four weeks, and keep only the actions that brought people in.
The exact prompt
Make a 4-week plan to fill my [DAY AND TIME] [LEVEL] yoga class at a [TYPE OF VENUE] in [TOWN OR AREA]. Current attendance: [NUMBER] of [CAPACITY]. Time I can spend: [HOURS] per week. Channels I have: [EMAIL LIST OF STUDENTS WHO OPTED IN / SOCIAL ACCOUNTS / NOTICEBOARDS / OTHER]. For each week list the tasks, the channel, how long each takes, and one thing to count (for example bookings that mention the poster). Include one short email to my opted-in list with an unsubscribe line, two social posts, and a poster line of under 20 words. Do not promise health benefits or results, do not invent offers or testimonials, and keep the total time within my hours.
✓ Check before you send
- Every email goes only to students who agreed, or past students under the soft opt-in, and each has an opt-out.
- No health or results claims crept into the posts or poster.
- The plan fits the hours you have.
- You counted attendance after four weeks and dropped what did not work.
UK notes extra
- UK (PECR): the ICO says “You must not send marketing emails or texts to individuals without specific consent. There is a limited exception for your own previous customers, often called the ‘soft opt-in’.” An email that promotes your classes is likely to count as direct marketing: send it only to students who agreed to hear from you, or to past students who gave you their details when booking and had a clear chance to opt out then and in every message. ICO: electronic mail marketing (UK; PECR; the ICO page says the guidance is under review and may change).
- UK: if a post or poster claims a health benefit, the advertising rules expect you to hold evidence for it before you publish. ASA: substantiation (CAP Code rule 3.7).
Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑