Set prices for drop-ins, packs and memberships
The right mix of drop-ins, packs and memberships encourages commitment and steadies your income. Pricing from your own costs, with the price per class shown for each option, keeps any saving you advertise real.
Steps
- Gather a month of costs: room hire per class, insurance, booking software, marketing and travel. Note how many people come to each class on average.
- Decide your target take-home per class, the expiry you want on packs (for example 10 classes within 4 months), and whether memberships roll monthly or run for a fixed term.
- Example (made up, for illustration only): a teacher with a Tuesday evening class in a hired hall lays out drop-in, 5-pack, 10-pack and monthly membership side by side. Each row shows the price per class and the saving against the drop-in price, so a student can see what they really save.
- Run the prompt below. Recheck every price per class with a calculator: AI tools can get sums wrong.
- Decide the final prices yourself, then update your booking system, website and posters on the same day so they match.
- Tell current students before prices change, and honour packs they have already bought.
The exact prompt
Build a price table for my yoga classes. My costs per month: room hire [£ PER CLASS x CLASSES], insurance [£], software [£], other [£]. Average students per class: [NUMBER]. Target take-home per class: [£]. Options to price: drop-in [£]; 5-class pack [£, EXPIRY]; 10-class pack [£, EXPIRY]; monthly membership [£, CLASSES INCLUDED, ROLLING OR FIXED TERM]. For each option show the price per class and the saving against the drop-in price, with the sum written out. Then write a short, plain description of each option for my booking page, including expiry and how to cancel a membership. Use only my figures. Do not invent discounts or urgency, and do not call an option best value unless its price per class is the lowest.
✓ Check before you send
- These are your own prices, decided by you.
- Every price per class and saving was rechecked, and any saving you claim is true against the drop-in price you really charge.
- Pack expiry and how to cancel a membership are on the booking page.
- Your booking system, website and posters show the same prices.
UK notes extra
- UK: savings and price claims in adverts must not mislead. ASA: misleading advertising.
- UK: show the full price, including any booking fee the customer has to pay. CMA: providing clear and accurate information about prices (summary, UK).
- UK: if you sell monthly memberships that renew automatically, new subscription contract rules are coming. GOV.UK said on 9 August 2026 that “New rules will now come into force in January 2027”, and the government’s consultation response says they include a duty to “provide a 14-day cooling-off period after a trial or 12 month+ contract auto-renews”. On 19 October 2026 the government laid draft regulations in Parliament and published draft guidance, which says “The subscription rules apply to subscription contracts entered into on or after 1 January 2027.” The regulations still need Parliament’s approval, so this job does not say whether your memberships are covered or what you must change: read the draft guidance and ask an adviser. GOV.UK news, 9 August 2026: new subscription rules to come into force in January 2027 (UK). GOV.UK (Department for Business and Trade): government response on the new subscription contracts regime (UK). legislation.gov.uk: DMCC Act 2024, Part 4, Chapter 2, subscription contracts (UK; not yet in force when checked). GOV.UK (Department for Business, Innovation, Science and Trade): subscription contracts, draft guidance, 19 October 2026 (UK; draft until the regulations are approved). legislation.gov.uk: draft Consumer Subscription Contracts (Cancellation and Information) Regulations 2026 (UK; draft, not yet made).