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Home / Niches / Farms diversifying into farm shops, holiday lets, events, camping and processing (UK farmers and estate managers) / Job 3

From the AI playbook for farm diversification

New to AI? You don't need to learn anything first. Follow the steps below: open the tool, paste the prompt, fill in the [brackets], then check the result before you use or send it. See also how to use AI at work, for beginners.

A worked example

Say you write the farm story and the first month of posts in one sitting. The page for this job says “About 1 hour to set up, then 20 minutes a week”, so call it a first go of about 60 minutes. Suppose it takes you 2.5 hours now. That would give you 90 minutes back the first time. The “2.5 hours now” figure is an assumption for the example, not a statistic: put your own numbers into the time-saved calculator.

Job 3 of 10ChatGPTGemini

Write your farm's story and a month of social posts from your own facts, with claims only from your own labels

A turkey producer quoted in the event write-up says social media takes time but is quick and free, and that people buy from people, so you should sell your story. The hard part is finding the words week after week alongside the farm work. AI can turn your own facts, such as what you grow or rear, how, when it is available and where to buy, into an about-us paragraph and a month of posts in your voice. It must not invent a claim about welfare, origin, organic, free-range, health or allergens: you check each claim against your own certificate or label, and a council trading standards officer or food team can confirm wording if you are unsure.

Time: About 1 hour to set up, then 20 minutes a weekTool cost: you can start with a free AI tool

A free AI chat tool, then your own email or messaging app

Steps

  1. Write down the plain facts: what you sell or offer, the dates and times, where and how people can buy or book, prices as you set them, and what makes it yours (how long the family has farmed it, the breed or crop, the method). Include only what is true and what you can show.
  2. List the claims you want to make (for example free-range, grass-fed, a scheme or award) and next to each note the certificate, label or letter that proves it. Leave out any claim you cannot show. List the allergens in each food product from your own label.
  3. Paste the facts and the list of proven claims into the prompt, with the voice you want (for example warm and plain). Do not paste customers', staff, neighbours' or family members' names or messages. Add any names yourself after the draft is done.
  4. Read each post against your facts. Delete anything the tool added: any claim, number, date, award or health benefit. Check allergens and prices against your labels.
  5. Add your own photos. Only show identifiable visitors or children if they or their parent or carer have said it is fine. Post it yourself and keep to your usual days.
  6. If you send the same news by email to customers, follow the marketing consent rules and keep the list yourself, outside the tool.

The exact prompt

Copy, paste, then fill in the [brackets]
I run a farm in the UK and I am starting [what: for example a farm shop, a pop-up Christmas shop, pick-your-own, farm tours, a holiday let]. Using ONLY my facts below, write my farm's story and a month of social media posts.
You must NOT invent any fact, price, date, number, award, quote or claim. Do not make any claim about animal welfare, origin, organic or free-range status, health benefits, allergens, hygiene, safety or sustainability unless it is in my list of proven claims below. If something is missing, put [CHECK] instead of guessing. Do not use any names of customers, children, staff, neighbours or family members: write "our family" and I will add names by hand. Write in plain English in a warm, honest voice; no hype.
What we sell or offer, with dates, times, prices and how to buy or book: [text].
What makes us ours (family, breed or crop, method, place), only things I can show: [text].
Claims I can prove, each with the certificate or label that shows it: [text].
Allergens and ingredients from my labels for each food item: [text].
Voice and anything I never want to say: [text].
Produce: (1) a 120-word about-us paragraph; (2) 12 short posts for four weeks, three a week, each with a suggested photo to take and a call to action (when and where, from my facts only); (3) one short email-length announcement; (4) a list of every [CHECK] and every claim in the posts, for me to check against my labels and certificates.

✓ Check before you send

  • Every claim, number, date and price is in your facts or a certificate you can show.
  • Allergen information on any food post matches your labels.
  • No identifiable child or visitor appears without their or their parent's or carer's say-so.
  • The posts contain no health benefit, welfare or origin claim you cannot prove.
  • If you email the posts, you follow the marketing consent rules.

UK notes extra

  • If you are unsure about the wording of a food, allergen or origin claim, ask your council's trading standards or food team.
  • If you email news to customers, UK PECR marketing rules apply. ICO: electronic mail marketing (PECR, UK; the ICO says this page is under review after the Data (Use and Access) Act).
  • Customer messages and booking details are personal data: keep them out of AI tools. ICO: advice for small organisations (UK). ICO: guidance on AI and data protection (UK).
  • Flame Marketing is a consultancy that sells marketing services; its farmer quote is from one producer.
  • This job overlaps the social post jobs on restaurants and street-food-traders; this one is written for a working farm with product and visit claims.
Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑

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See all 10 jobs in the farm diversification playbook →

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