Reply to a bad review calmly and publicly, without losing your temper
A bad review sits on your listing for every future guest to read, and the instinct is to defend yourself on the spot. A calm public reply that thanks the guest, says what you'll do and doesn't argue shows future guests how you treat problems.
Steps
- Read the review twice and check your messages, check-in notes and photos for what actually happened.
- Decide what you'll say about what you'll change, and what you won't concede.
- Paste the review and your facts with the prompt below. Ask for a public reply under 80 words.
- Remove anything defensive, any personal detail about the guest, and any promise you can't keep.
- Post it, wait a day, and read it again as a stranger would.
The exact prompt
I'm a UK holiday let host. A guest has left this review: [paste the review]. Facts from my records: [what the guest booked, what they raised during the stay, what I did]. Write a calm, public reply under 80 words: thank them for staying, acknowledge the problem in one sentence, say what I've done or will do about it [e.g. replaced X, changed the cleaning checklist], and wish them well. Don't argue, don't blame the guest, don't name them or share private details and don't promise refunds or compensation.
✓ Check before you send
- Every fact in the reply matches your records.
- No private details about the guest or their party are included.
- You've not offered a refund or compensation unless you meant to.
- Someone who has never met you would find the reply reasonable.
UK notes extra
- Don't post fake reviews, or ask friends to pretend to be guests. CMA: what businesses need to know about unfair commercial practices.
- Customers have rights if a service isn't provided with reasonable care and skill. GOV.UK: consumer protection rights.
- The platform's own advice on responding to a review: Airbnb: how to handle a bad review.