Hotels & B&Bs playbook · 15 free jobs

AI for hotels and B&Bs: 15 jobs to hand to AI this week

Small hotels and B&Bs live or die by reviews and repeat questions asked at 11pm. These jobs hand the writing to AI so you can get back to the guests in front of you.

Job 1 of 15ChatGPTGeminiClaude

Reply to guest reviews, good and bad

Future guests read your replies as closely as the reviews. A calm, specific reply to a bad review can win more bookings than five stars.

Time: 5 minutes per reviewCost: free tools work

A free AI chat tool (ChatGPT, Gemini, Copilot or Claude)

Steps

  1. Copy the review text (leave out the guest's surname).
  2. Add the facts: what actually happened and what you've changed.
  3. Use the prompt, then edit so it sounds like you.
  4. Post from your booking platform or Google Business Profile.

The exact prompt

Copy, paste, then fill in the [brackets]
Draft a reply to this guest review for our [hotel / B&B] in [town].
Review: [paste]
What actually happened: [facts]
What we've changed since: [if anything]
Tone: warm, [British] English, no grovelling, no arguing. Under 90 words. Thank them by first name only. Don't mention room numbers, prices paid or any other guest. Don't offer refunds or compensation unless I say so: [offer or none].

✓ Check before you send

  • No personal details or booking information in a public reply.
  • Facts match what really happened.
  • You haven't admitted fault you don't accept.

UK notes extra

Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑
Job 2 of 15ChatGPTGeminiClaude

Write a pre-arrival email that answers the usual questions

Most guest messages ask the same five things: check-in time, parking, breakfast, Wi-Fi, directions. One clear email before arrival cuts them in half.

Time: 20 minutes onceCost: free tools work

A free AI chat tool (ChatGPT, Gemini, Copilot or Claude), then your booking system's email templates

Steps

  1. List your real details: check-in and check-out times, parking, breakfast hours, key collection, dogs, accessibility.
  2. Run the prompt.
  3. Paste the result into your booking system as an automated email, with placeholders for guest name and dates.

The exact prompt

Copy, paste, then fill in the [brackets]
Write a friendly pre-arrival email for guests at [property name], a [type] in [place].
Details: check-in [time], check-out [time], parking [details], breakfast [times, dietary options], key collection [details], Wi-Fi [how to find the password, not the password itself], dogs [policy], accessibility [honest details], directions [from station/main road].
Keep it scannable with short headings. [British] English. End by inviting them to tell us about allergies or special occasions.

✓ Check before you send

  • Every time and policy is correct.
  • No door codes or passwords in a template that might be forwarded.
  • The accessibility details are honest and specific.

UK notes extra

Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑
Job 3 of 15ChatGPTGeminiClaude

Refresh your listing and website description

Tired listing copy undersells you. AI can turn your notes on what guests love into fresh, accurate copy for your site and each booking platform.

Time: 30 minutesCost: free tools work

A free AI chat tool (ChatGPT, Gemini, Copilot or Claude)

Steps

  1. Pull 5 recurring compliments from real reviews.
  2. List your actual facilities and what's nearby, with honest walking times.
  3. Run the prompt and pick the best version for each platform.

The exact prompt

Copy, paste, then fill in the [brackets]
Write a listing description for [property name], a [number]-room [hotel / B&B] in [place].
What guests mention most in reviews: [list].
Facilities: [list]. Nearby: [places with honest walk or drive times].
Give me: a 150-word website version, a 60-word booking-platform summary, and 5 short feature bullets. [British] English. No "hidden gem", no "nestled". Don't claim anything not in my notes.

✓ Check before you send

  • Every facility and distance is true today.
  • Photos match the words.
  • Any "from" price includes compulsory fees.

UK notes extra

Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑
Job 4 of 15ChatGPTGeminiClaudeWhatsApp Business

Build a set of quick replies for guest messages

Saved answers to common questions make late-night messages a 10-second job and keep answers consistent across staff.

Time: 30 minutes onceCost: free tools work

A free AI chat tool, then WhatsApp Business quick replies or your booking inbox

Steps

  1. Scroll back through a month of guest messages and list the questions that repeat.
  2. Run the prompt with your real answers.
  3. Save each as a quick reply (in WhatsApp Business: Settings → Business tools → Quick replies).

The exact prompt

Copy, paste, then fill in the [brackets]
Turn these common guest questions and my answers into short, friendly saved replies for [property name].
[question: my answer]
[question: my answer]
Each reply under 50 words, [British] English, ends with an offer to help further. Keep my facts exactly.

✓ Check before you send

  • Answers match current policy.
  • No personal or payment details in saved replies.
  • Staff know which replies exist.

UK notes extra

Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑
Job 5 of 15ChatGPTGeminiClaudeCanva

Write a local guide guests actually use

A one-page guide to your favourite pubs, walks and rainy-day options makes guests feel looked after and earns specific praise in reviews.

Time: 40 minutesCost: free tools work

A free AI chat tool, then Canva's free plan for layout

Steps

  1. Write your own list of places you genuinely recommend, with a line about why.
  2. Run the prompt to tidy it into a guide.
  3. Check every opening day and phone number yourself before printing.

The exact prompt

Copy, paste, then fill in the [brackets]
Turn my notes into a one-page local guide for guests at [property name] in [place].
My recommendations: [place: why I like it, walk time].
Sections: eat and drink, walks, rainy day, with kids, getting around. [British] English, personal tone ("our favourite..."). Only use places from my notes. Don't invent opening hours, prices or phone numbers.

✓ Check before you send

  • Every place is still open.
  • Opening days and times checked this season.
  • Nothing in the guide was invented by the AI.

UK notes extra

Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑
Job 6 of 15ChatGPTGemini

Spot themes in a month of reviews

Reading reviews one at a time hides the pattern, such as five mentions of a noisy boiler in a month. A monthly summary shows what to fix and what to tell staff.

Time: 15 minutesCost: free tools work

A free AI chat tool (ChatGPT, Gemini, Copilot or Claude)

Steps

  1. Export or copy last month's reviews from Google, Booking.com, Tripadvisor and Airbnb into one doc.
  2. Remove guest names and any personal details.
  3. Run the prompt below.
  4. Check the counts by skimming the reviews yourself.
  5. Share the fixes and talking points at your next team meeting.

The exact prompt

Copy, paste, then fill in the [brackets]
Here are last month's guest reviews from several platforms (no names):
[paste]
1. Group them into themes (cleanliness, noise, breakfast, staff, etc.) with counts.
2. Quote one short example per theme.
3. Suggest 3 fixes and 3 staff talking points.
Don't invent figures.

✓ Check before you send

  • Guest names are removed.
  • The counts match the reviews.
  • The fixes are your decisions.
Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑
Job 7 of 15ChatGPTGemini

Send a post-stay thank-you that invites a direct booking

Every booking through an OTA costs commission. A warm thank-you inviting guests to book direct next time cuts that cost over time.

Time: 15 minutesCost: free tools work

A free AI chat tool (ChatGPT, Gemini, Copilot or Claude)

Steps

  1. Check which guests agreed to marketing emails at booking or check-in.
  2. Decide your direct-booking offer, such as a better rate or free breakfast.
  3. Run the prompt below.
  4. Set it up as an automated email in your property management system or email tool, sent 2 days after checkout.
  5. Track how many direct bookings use the offer code.

The exact prompt

Copy, paste, then fill in the [brackets]
Write a post-stay email (under 120 words) for a small [UK] hotel.
Thank them for staying, offer [direct booking offer + code] for next time, and invite an honest review on [platform].
Warm and short, with an unsubscribe line.

✓ Check before you send

  • Only guests who opted in get it.
  • The review request is neutral, with no reward for good reviews.
  • The offer terms are clear.
Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑
Job 8 of 15ChatGPTGemini

Offer extras before arrival

Guests often want late checkout or breakfast but don't ask. A light pre-arrival offer adds revenue without pressure.

Time: 15 minutesCost: free tools work

A free AI chat tool (ChatGPT, Gemini, Copilot or Claude)

Steps

  1. List your extras with prices and availability.
  2. Run the prompt below.
  3. Add it to your pre-arrival email in your property management system.
  4. Make sure staff know how to process requests.

The exact prompt

Copy, paste, then fill in the [brackets]
Write a short pre-arrival message (under 80 words) offering extras: [list with prices].
Optional, clear prices, how to request. Friendly.

✓ Check before you send

  • Prices and availability are correct.
  • It's optional and clearly priced.
  • No pressure tactics.
Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑
Job 9 of 15ChatGPTGemini

Respond to a complaint during a stay

A problem fixed while the guest is still there rarely turns into a bad review. A fast, specific response is what saves it.

Time: 15 minutesCost: free tools work

A free AI chat tool (ChatGPT, Gemini, Copilot or Claude)

Steps

  1. Find out the facts: what's wrong and what you can do and by when.
  2. Run the prompt below.
  3. Send it via the guest's preferred channel (in person first if possible).
  4. Follow up after the fix to check they're happy.
  5. Log the issue for your monthly review report.

The exact prompt

Copy, paste, then fill in the [brackets]
Write a short message (under 80 words) to a guest who complained about [issue].
Apologise, say what we're doing [action, time], and give a direct contact. Warm and specific.

✓ Check before you send

  • The promised action is real and timed.
  • Serious issues go to the duty manager.
  • You admit nothing beyond the facts.
Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑
Job 10 of 15ChatGPTGemini

Batch review replies into one weekly session

Replying to reviews as they arrive breaks up the day and some get missed. One weekly session with templates is quicker and more consistent.

Time: 15 minutesCost: free tools work

A free AI chat tool (ChatGPT, Gemini, Copilot or Claude)

Steps

  1. Pick a weekly slot (e.g. Monday 10am) and put it in your calendar.
  2. List every platform where you get reviews.
  3. Run the prompt below for a routine and templates.
  4. In each session, reply to negative reviews first, personalising each one.
  5. Note recurring issues for your monthly report.

The exact prompt

Copy, paste, then fill in the [brackets]
Make a weekly review reply routine for a small hotel:
platforms to check [list], order (negative first), time limit, plus 3 short templates (positive, mixed, negative) with [DETAIL] where I'll personalise.

✓ Check before you send

  • Every reply is personalised.
  • No guest details in public replies.
  • Negative reviews are answered first.
Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑
Job 11 of 15ChatGPTGemini

Ask for guest emails at check-in properly

Guest emails let you invite people to book direct, but only with clear consent. Asking properly at check-in builds a list you can use.

Time: 15 minutesCost: free tools work

A free AI chat tool (ChatGPT, Gemini, Copilot or Claude)

Steps

  1. Decide what you'll send (occasional offers, a newsletter).
  2. Run the prompt below.
  3. Add the wording and an unticked box to your registration card or online check-in.
  4. Record consent in your guest system.
  5. Link your privacy notice.

The exact prompt

Copy, paste, then fill in the [brackets]
Write check-in card wording asking guests if they'd like occasional offers by email.
Include: an unticked opt-in box, what they'll get and how often, how to unsubscribe, and a link to our privacy notice. Under 60 words.

✓ Check before you send

  • The box is opt-in, never pre-ticked.
  • The privacy notice is linked.
  • Consent is recorded.
Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑
Job 12 of 15ChatGPTGemini

Reply to group and event enquiries

Group and event enquiries are valuable but need details before you can quote. A ready reply gets the right information fast.

Time: 15 minutesCost: free tools work

A free AI chat tool (ChatGPT, Gemini, Copilot or Claude)

Steps

  1. List what you need to quote: dates, rooms, meals, budget.
  2. Run the prompt below.
  3. Save it as a template in your email.
  4. Send within a few hours of the enquiry.
  5. Quote by the date you promised.

The exact prompt

Copy, paste, then fill in the [brackets]
Write a reply (under 150 words) to a group enquiry: [summary].
Thank them, ask for dates, number of rooms, meals, dietary needs, budget and any event space, and say when I'll send a quote.

✓ Check before you send

  • Dietary and allergy needs are handled by your kitchen, not the AI.
  • Availability is checked before promising.
  • The quote date is realistic.

UK notes extra

Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑
Job 13 of 15ChatGPTGemini

Write clearer shift handover notes

Missed handover details, like a late arrival or a broken shower, annoy guests and staff. A consistent format means nothing slips.

Time: 15 minutesCost: free tools work

A free AI chat tool (ChatGPT, Gemini, Copilot or Claude)

Steps

  1. Take your rough end-of-shift notes.
  2. Remove unnecessary guest personal details (use room numbers).
  3. Run the prompt below.
  4. Save it in your shared handover log.
  5. The next shift signs to say they've read it.

The exact prompt

Copy, paste, then fill in the [brackets]
Turn my shift notes [paste] into a handover: arrivals, departures, special requests, issues, maintenance (with owner).
Bullet points, urgent items first. Use room numbers, not names.

✓ Check before you send

  • No unnecessary guest data.
  • Urgent issues are at the top.
  • Maintenance items have an owner.
Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑
Job 14 of 15ChatGPTGemini

Write a clear cancellation policy

Vague cancellation policies cause disputes, chargebacks and angry reviews. Clear wording shown before booking avoids them.

Time: 15 minutesCost: free tools work

A free AI chat tool (ChatGPT, Gemini, Copilot or Claude)

Steps

  1. Write down your actual terms: deadlines, charges, no-show rules.
  2. Run the prompt below.
  3. Check it against the CMA guidance on unfair terms.
  4. Use the same wording on your website, booking engine and OTA listings.

The exact prompt

Copy, paste, then fill in the [brackets]
Write a plain-English cancellation policy (under 120 words) from my terms [paste]: deadlines, charges, no-shows, how to cancel.
Use only my terms.

✓ Check before you send

  • It's shown clearly before booking.
  • Charges are fair under CMA guidance.
  • It's the same across all channels.
Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑
Job 15 of 15ChatGPTGemini

Pass on guest dietary and allergy requests

Allergy requests made at booking can get lost before they reach the kitchen. A simple log makes sure the kitchen sees every one.

Time: 15 minutesCost: free tools work

A free AI chat tool (ChatGPT, Gemini, Copilot or Claude)

Steps

  1. Run the prompt below to build a form or sheet.
  2. Log every dietary and allergy request at booking.
  3. The kitchen confirms each one and talks to the guest directly.
  4. Check the log at each morning briefing.

The exact prompt

Copy, paste, then fill in the [brackets]
Make a simple log for dietary and allergy requests from bookings: booking ref, date, request, passed to kitchen (who, when), kitchen confirmed with guest (Y/N).
No advice on allergens.

✓ Check before you send

  • The kitchen confirms directly with the guest.
  • Allergen information comes from your kitchen records, not the AI.
  • Nothing is missed between shifts.

UK notes extra

Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑

Questions hotels & b&bs ask

Is it safe to put guest details into AI?

Keep names, contact and payment details in your booking system. To draft a review reply or an email, AI only needs the review text and the facts, without surnames or booking references.

Which AI tool is free?

The free plans of ChatGPT, Gemini, Copilot and Claude handle review replies, pre-arrival emails and listing copy. WhatsApp Business is free for saved quick replies.

Will guests notice the replies are AI-written?

They will if you post the first draft. Add a specific detail from their stay and edit the wording into your own voice before you post.

Can AI write our local guide?

It can tidy your own recommendations, but it can invent opening hours and even places. Start from your own list and check every detail.

Privacy tip: don't paste customers' full names, addresses or other personal details into AI tools unless you need to and you've checked the tool's privacy settings.