Reply to a brand deal and quote with confidence
Small creators often under-price or agree to vague terms. A structured reply gets the deliverables, usage rights and payment terms in writing.
Steps
- Paste the brand's email into a note and write down what you'd charge for each deliverable, and what you won't do.
- Check the brand is real: look at their website, company details and past creator posts.
- Run the prompt below.
- Edit the reply and send it. Don't start work until you have written agreement on deliverables, usage and payment date.
The exact prompt
A brand has offered me a paid collaboration. I'm a [UK] creator with [followers/subscribers, average views] on [platforms]. Their email: [paste] My rates: [e.g. 60-90s TikTok £000, YouTube integration £000, story set £000] My rules: [e.g. no gambling or crypto, must try product first, max 1 round of edits] Write a friendly, professional reply that: 1. Thanks them and confirms interest (only if the brand fits my rules; otherwise politely decline). 2. Lists questions on: exact deliverables, posting dates, approval rounds, usage rights (paid ads/whitelisting, how long), exclusivity, payment amount and payment date. 3. Proposes my rates for the deliverables they mentioned, using ONLY my rates. 4. Says I will label the content as an ad. Under 200 words.
✓ Check before you send
- Rates are yours, and usage rights for paid ads are priced separately.
- Exclusivity periods are clear and fair.
- You genuinely like or would use the product.
UK notes extra
- Paid or gifted content must be clearly labelled, for example "#ad" at the start. ASA influencers' guide and CMA guide for influencers.
- If a brand pays late, you can usually claim statutory interest. GOV.UK: late commercial payments.