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From the AI playbook for content creators

New to AI? You don't need to learn anything first. Follow the steps below: open the tool, paste the prompt, fill in the [brackets], then check the result before you use or send it. See also how to use AI at work, for beginners.

Job 4 of 16ChatGPTClaudeCopilot

Reply to a brand deal and quote with confidence

Small creators often under-price or agree to vague terms. A structured reply gets the deliverables, usage rights and payment terms in writing.

Time: About 15 minutesTool cost: you can start with a free AI tool

A free AI chat tool

Steps

  1. Paste the brand's email into a note and write down what you'd charge for each deliverable, and what you won't do.
  2. Check the brand is real: look at their website, company details and past creator posts.
  3. Run the prompt below.
  4. Edit the reply and send it. Don't start work until you have written agreement on deliverables, usage and payment date.

The exact prompt

Copy, paste, then fill in the [brackets]
A brand has offered me a paid collaboration. I'm a [UK] creator with [followers/subscribers, average views] on [platforms].
Their email: [paste]
My rates: [e.g. 60-90s TikTok £000, YouTube integration £000, story set £000]
My rules: [e.g. no gambling or crypto, must try product first, max 1 round of edits]
Write a friendly, professional reply that:
1. Thanks them and confirms interest (only if the brand fits my rules; otherwise politely decline).
2. Lists questions on: exact deliverables, posting dates, approval rounds, usage rights (paid ads/whitelisting, how long), exclusivity, payment amount and payment date.
3. Proposes my rates for the deliverables they mentioned, using ONLY my rates.
4. Says I will label the content as an ad.
Under 200 words.

✓ Check before you send

  • Rates are yours, and usage rights for paid ads are priced separately.
  • Exclusivity periods are clear and fair.
  • You genuinely like or would use the product.

UK notes extra

  • Paid or gifted content must be clearly labelled, for example "#ad" at the start. ASA influencers' guide and CMA guide for influencers.
  • If a brand pays late, you can usually claim statutory interest. GOV.UK: late commercial payments.
Last reviewed Oct 2026. Free tools change. If a screen looks different, the steps still apply.Back to top ↑

More AI jobs for content creators

  • Work out why a video didn't get views, then change one thing
  • Write 10 titles, hooks and thumbnail texts to test
  • Plan a week of content from what already worked (subscribers)
  • Cut one long video into shorts, a newsletter and posts (subscribers)
  • Turn messy creator income into a tidy tax summary (subscribers)
  • Reply to comments and spot the ones that need you (subscribers)
  • Audit where your editing time goes, and cut the slowest step (subscribers)

See all 16 jobs in the content creators playbook → · AI agent playbooks for content creators →

The full playbook

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